LONG BEACH, Calif. – DENSO Sales California today announced the availability of its new 2008 Spark Plug and Ignition Wire Catalog (#SPIW-CAT-0408). The catalog covers domestic and import automotive, light truck and van applications with more than 500 new applications.

It includes part numbers for DENSO’s entire line of spark plugs, including the U-Groove, Double Platinum, Iridium Long-Life, Iridium Power® and Iridium Racing® plugs, as well as expanded Iridium spark plug coverage for more than 2,300 applications. The catalog includes detailed spark plug and ignition wire specifications and applications, a cylinder head application chart, electrode configuration identification charts, spark plug installation information and torque specifications. Spark plug and ignition wire buyer’s guides and cross-reference guides are also included.

DENSO pioneered the use of platinum in spark plug manufacturing. Platinum offers superior resistance to erosion and corrosion enabling DENSO to create a spark plug capable of consistent, extended operation in excess of 60,000 miles. DENSO Iridium spark plugs contain more than 90 percent Iridium alloy, the highest concentration on the market. DENSO Iridium spark plugs increase horsepower, boost fuel economy and improve acceleration.

The new 2008 DENSO Spark Plug and Ignition Wire Catalog is one of 11 DENSO catalogs currently available. Other DENSO catalogs include:

· Fuel pumps · Oxygen sensors · Starters and alternators · Air conditioning compressors and components · Wiper blades · Filters · Heavy duty air conditioning compressor and components · Heavy duty starters and alternators · Heavy duty starter and alternator for lift truck applications · Spark plugs for small engine applications

To obtain a copy of the 2008 spark plug and ignition wire catalog or any other DENSO catalog, contact your local DENSO representative or call 1-888-96-DENSO.

Established in 1971 as the first overseas affiliate of DENSO Corporation, DENSO Sales California, Inc., is an automotive components sales and distribution company that employs 246 people in Long Beach, Calif. The company’s product lines include both heavy duty and automotive alternators and starters, oil, cabin and air filters, spark plugs, AC compressors, oxygen sensors, ignition wires, fuel pumps and wiper blades.

DENSO Sales California supplies parts for original equipment service dealers and for independent aftermarket service centers and retailers. In addition, the company distributes heavy-duty diesel and electrical components, portable commercial air-conditioning units and industrial robots. DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global supplier of advanced technology, systems and components. Worldwide, the company employs approximately 112,000 people in 32 countries and regions, including Japan. Consolidated global sales for the fiscal year ended March 31, 2007 totaled US$30.6 billion. DENSO common stock is traded on the Tokyo, Osaka and Nagoya stock exchanges in Japan. For more information, go to www.globaldenso.com, or visit our media website at www.densomediacenter.com.

In the Americas, DENSO employs more than 17,000 people at 39 companies with consolidated sales of US$6.5 billion for the above fiscal year. For more information, go to www.densocorp-na.com.