• Alternator
• Starter

• A/C Compressor
• Alternator
• Diesel Fuel Injection
• Starter

• A/C Compressor
• Air Filter
• Alternator
• Cabin Air Filter
• Compressor
• Expansion Devices
• Fuel Pump
• Ignition Wire Set
• Oil Filter
• Oxygen Sensor
• Receiver Drier / Accumulator
• Spark Plug
• Starter
• Wiper Blade

DENSO Sales California wins National Catalog Management Association President’s Award

Date: May 19, 2009

Award Recognizes DENSO for Electronic Data Excellence


LONG BEACH, Calif. – The National Catalog Management Association (NCMA) awarded DENSO Sales California (DSCA) the President’s Award for Electronic Data Excellence at their annual convention in Newport Beach, Calif.

The award recognizes companies for the accuracy of the data they provide to Activant Solutions, the largest electronic parts catalog provider for the independent aftermarket. Providing accurate data reduces cost, improves efficiency and eliminates duplicated effort required to fix errors.

“We are pleased to be recognized by the NCMA and Activant for the quality of the data that DSCA supplies for our electronic and printed parts catalogs,” said Larry Fidance, manager, Marketing department, DSCA. “This recognition is the result of listening to our internal and external customer requirements and creating an application parts catalog that exceeds their expectations.”

Fidance credits this achievement to the early adoption of the AAIA Catalog Enhanced Standard (ACES) and Product Information Exchange Standard (PIES) for all DSCA product lines. “The continuous goal is to raise the accuracy of DSCA’s catalog data to the highest level of quality” said Fidance.

DENSO Sales California is an automotive components sales and distribution company that employs 273 people in Long Beach, Calif. The company’s product line includes heavy duty and automotive alternators and starters, oil, cabin and air filters, spark plugs, AC compressors, oxygen sensors, ignition wires, fuel pumps and wiper blades. DENSO Sales California supplies parts for original equipment service dealers and for the independent aftermarket service centers and retailers. In addition, the company distributes heavy-duty diesel and electrical components, portable commercial air-conditioning units and industrial robots. Established in 1971, DENSO Sales California was the first overseas affiliate of DENSO Corporation, based in Japan. For more information, go to www.densocorp-na-dsca.com.

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global supplier of advanced technology, systems and components. Worldwide, the company employs 120,000 people in 32 countries and regions, including Japan. Consolidated global sales for the fiscal year ended March 31, 2009 totaled US$32 billion. DENSO common stock is traded on the Tokyo, Osaka and Nagoya stock exchanges in Japan. For more information, go to www.globaldenso.com.

In the Americas, DENSO employs more than 17,000 people with consolidated sales totaling US$5.7 billion for the fiscal year ended March 31, 2009.

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